Toshiba Introduces PrintReleaf Reforestation Program
Program Allows Toshiba Dealer and Customer Communities to Reforest Areas in Need
To build upon its commitment to maintain a more sustainable planet, Toshiba America Business Solutions has become an authorized distribution partner of the PrintReleaf Exchange [PRX], the first technology platform offering cloud-based paper tracking and reforestation. This partnership allows Toshiba to provide its dealer channel and customers with an innovative and authentic way to promote sustainable business practices.
PRX measures paper consumption through a patented aggregation process that implements automatic transmission of device and fleet data collected by print management software on multifunction printers. This enables organizations to help neutralize paper waste and participate in sustaining our global forests.With PRX, Toshiba customers can “releaf,” or reforest, by planting new trees – equivalent to their paper use – at global reforestation project sites of their choice.
Through PrintReleaf’s integration with Global Forest Watch, a platform hosted by the World Resources Institute, customer’s interface with heat map technology that represents forest loss and gain across the globe, showing them which areas of the planet need trees most.
PrintReleaf reforests at a generally accepted rate of 8,333 sheets of paper per standard tree (this equation is detailed in the PrintReleaf Standard). After selecting where they want to releaf, Toshiba customers may then use their online portal to track the evolution, growth, and survival of their trees over an approximate eight-year time frame for each tree.
“At Toshiba, we believe it is our responsibility to do our part to function in a sustainable manner,” said Toshiba America Business Solutions, Inc. Vice President of Distribution and Aftermarket Sales, Tom Walter. “PrintReleaf shares that same level of commitment to maintaining our environment and will enable our dealer and customer communities to certifiably plant trees throughout areas of the world in need of reforestation.”
“Toshiba’s strong emphasis on providing leading sustainability solutions for their customers made them an ideal partner to help us further expand our growing global distribution network,” said PrintReleaf Founder and CEO, Jordan Darragh. “Through our partnership with Toshiba, the PrintReleaf network now has greater market reach and is positioned to increase our rate of reforestation.”
Toshiba’s entire signature line of e-STUDIO™ multifunction printers reflect its commitment to the environment. All models meet the stringent criteria of major environmental programs and standards, such as EPEAT® Gold, Restriction of Hazardous Substances (or RoHS) and ENERGY STAR®.